I Analyzed 12,463,022 Substack Notes. Here's The Best Time To Post Them.
Avoid the same mistakes most creators do
Hey everybody. 👋
This is the second addition to this article, but with twice the data. If you read the previous one, feel free to skip to the data.
If you didn’t, I am going to break down the best times to post and what to post. So you’re going to find it extremely useful.
But before I do that, I want to tell you about WriteStack. This is an app that I built for Substack creators.
WriteStack will help you:
Schedule Notes - Build a schedule that fits the best times for you to post, so you don’t have to manually send the Notes.
Notes Analytics - Learn what converts for your audience and what brought you subscribers (free and paid).
Followers Activity Graph - See when your audience is active, based on real-time data that’s collected throughout the day, so you know the BEST times to post, even if your audience changes.
And the best part? You can try it today, for 7 days FREE.
It’s not a secret anymore that most of the traffic creators get is from Notes.
30-50% of their subscribers come from Notes. For some creators, these numbers shoot up to 70-80%.
Crazy effective.
Now, in order to make it even more effective, you’re going to need to know exactly when to write them, how to write them and what makes them effective.
And I analyzed over 12,463,022 notes to figure those out.
There’s one thing that caught me by huge surprise when I discovered it, so read through to find out what it is.
Understanding the Science Behind Peak Engagement Hours
Content timing isn’t just about posting when you’re awake.
It’s about understanding when readers and creators are most receptive to your content and are willing to engage. When they are inside Substack and are willing enough to engage.
For example, if 80% of creators and readers are in America, posting a note when they’re asleep won’t get you too much exposure. Other notes will be posted at the right time to overshadow yours.
That’s why it’s so important to know the best time to post your Notes and write them in a way people want to consume.
You want to hit your readers as soon as they open the app.



